About Friendly Manager

We’re here because we believe in the power of a club, the community it creates, and the heart of it - the volunteers.

Our founder, Karl Friend, was working in a volunteer capacity for his local youth group and saw the need for a way to navigate and streamline the admin, by using a little automation. He put his software development skills into action and created the first ‘Friendly Manager’ system to sort out their volunteer scheduling.

From there, the Friendly Manager concept just grew, with friends adopting it for sports club management, and then many clubs following suit.

In the past 5 years this little startup has pulled its socks up and grown and developed considerably, into what we believe is one of the most well specced club and organisation management software programmes available.

Friendly Manager Club membership management Image

Friendly Manager Values

At Friendly Manager, our love for sports and sport clubs runs deep in our DNA. We understand the unique challenges and dynamics that come with managing teams and clubs, and it's this passion that fuels our commitment to providing top-notch solutions tailored specifically to the sporting community.

Whether it's organizing schedules, managing memberships, or facilitating communication, we know that every minute saved behind the scenes translates to more time on the field, court, or track doing what you love

FM cares for all its clubs no matter the size

Care for Customers

At Friendly Manager, we're committed to not just meeting, but exceeding the expectations of our customers, providing unparalleled support and a personalised approach that ensures every club feels valued, understood, and perfectly equipped to thrive.

We undertand club admin - membership management and competitions

Club Idenitiy

Friendly Manager mirrors the identity of a club, embodying the community spirit, teamwork, and passion that define the heart of every sports organization, ensuring our services resonate deeply with the essence of club culture.

We love all sports everything form football to cricket, to dancing

Love for Sports

At Friendly Manager, our passion for sport drives us to create innovative management solutions that empower clubs to focus on what they love most, nurturing a vibrant sporting community where talent and enthusiasm flourish.

Meet our team

Our team's enthusiasm for sports isn't just a part of our job—it's a driving force behind our dedication to creating software that empowers clubs and teams to thrive. Because when sports flourish, communities thrive, and that's a win we're always striving for.

Whether it's organizing schedules, managing memberships, or facilitating communication, we know that every minute saved behind the scenes translates to more time on the field, court, or track doing what you love - we are here to help you get up to speed quikly and start saving time!

Jono Collins
Sales
Nicole Roe
Customer Success
Leigh Perry
Customer Success
Lauren Hose
Customer Success
Jade Perkins
Customer Success
Stacy Percy
Product
Karl Friend
Founder/Product
Mariana Goldberg
Developer
Danshi An
Developer
Andrew Simmonds
Developer
Mike Mckay
Hardware
Fei Guo
Marketing
Rodd Penney
CEO
See how Friendly Manager Can help you!